Top-flight football club

About this opportunity

A top-flight football club in the Netherlands is opening its shirt-front position to the betting & gaming category for the first time. The club plays in the national top division, qualified for European competition in two of the last three seasons, and reaches a national TV audience every match week. The package is built for an operator entering or consolidating the Dutch market.

What's included

Shirt-front logo, all competitions
8 min LED per home match
Skybox + 12 hospitality seats
Player access: 2 shoots / season
Digital: 24 branded posts / season
Category exclusivity: betting & gaming

Activation notes. The club's commercial team supports launch campaigns and responsible-gambling messaging is mandatory on all assets, in line with Dutch advertising rules. Details in the deal room after reveal.

Audience & reach

48k

Avg home attendance

2.1M

Avg TV audience / match

3.4M

Social followers

74%

Audience aged 21–54

Audience data is supplied by the property and checked for plausibility during SMH review. Season-by-season breakdowns are shared in the deal room.

Commercial terms

Asking band: €1.2M – €1.8M / yr
Term: 3 seasons, from July 2027
Payment schedule: 2 instalments / season, via escrow
Category exclusivity: Betting & gaming — exclusive
Success fee (property pays): 6% band at this deal size

Final price and schedule are negotiated in the deal room. All payments run through the platform's licensed escrow partner; the property pays the success fee, you don't.

Compliance check

Rule set NL-v14 · reviewed 12 Aug 2026

Eligible — your Netherlands (KSA) licence covers this listing.

Shirt sponsorship by licensed betting operators is permitted in the Netherlands. Matched against licence NL-KSA-0492, verified 3 Mar 2026.

Conditions that apply

Mandatory responsible-gambling messaging on all branded assets.
No targeting of under-24 audiences in club digital campaigns.
Untargeted advertising limits apply outside match broadcasts.

The rule version in force is stored with every reveal, so eligibility at the moment you act is always provable. Rules are maintained by SMH's compliance analysts.