Closed beta · operated by SMH Sports, Tbilisi

The sponsorship deals you can't see.

Clubs, leagues and venues list real inventory with full commercial data — anonymously. Licensed betting operators see only what they're eligible to buy, pay to reveal who's selling, and close through escrow.

Enter as an operator List your inventory — free

English · EUR · EU data residency · every reveal and bid on the record

Eligible for you Direct

Top-flight football club

Shirt-front partner · 3 seasons

Netherlands · 2.1M TV audience / match

Asking band

€1.2–1.8M / yr

Reveal · 1 credit

reveal · REV-0233 · 10:15:04 · non-circumvention accepted

€0

to list — properties pay only on success

5–7%

success fee, deducted at escrow payout

<48h

human review before any listing goes live

21 days

exclusivity with every direct reveal

One marketplace, two sides

Browse what you can buy

Every listing is checked against your verified licences per jurisdiction — eligible, restricted or not eligible — before you spend a cent.

Reveal who's selling

Spend a prepaid credit to unlock identity and contacts. A direct reveal locks the listing for you for 21 days; on auctions it buys the right to bid.

Close in the deal room

Negotiate, e-sign a standard contract and fund escrow in one place. Funds release when you confirm the sponsorship is live.

Compliance is the front door, not an afterthought

Betting sponsorship rules differ in every market. Our analysts maintain a versioned rulebook — jurisdiction by jurisdiction, asset by asset — and every listing is matched against your licence profile before you ever see a price. No rules on file for a market? It stays closed until there are.

every answer is versioned — what you saw, and when, is always provable

Eligible

Your licence covers this market and asset. Reveal and negotiate freely.

Restricted

Allowed with conditions — age gating, messaging rules, ad-time limits. The conditions are spelled out on the listing.

Not eligible

Your current licences don't cover it. You'll see why, and what licence would change that.

Two ways a listing sells

Direct

First to reveal, first to negotiate

One credit unlocks the identity and a private deal room — and locks the listing to you for 21 days. No other operator can reveal it while you negotiate.

See a direct listing

Auction

Open bidding for wanted assets

When several operators want the same market, the listing runs as a timed open auction: masked bidders, visible price to beat, a reserve, and a soft close that kills sniping. The property awards the best bid — price and activation both count.

See a live auction

Questions we hear first

Why are listings anonymous?

A club testing the market doesn't want its name shopped around, and an operator doesn't want rivals tracking its moves. Anonymity lets both sides show real numbers early. Identity is the thing a reveal buys — which is also what funds the platform.

What does a reveal cost?

Operators buy prepaid credit packs (Starter, Growth, Scale — valid 12 months); one credit reveals one listing. Each reveal is timestamped, tied to non-circumvention terms, and on direct listings starts a 21-day exclusivity window.

Are auction bids really binding?

Yes. Placing a bid accepts the auction terms; if the property awards your bid, it becomes the agreed price and the deal room opens there. Bids are server-timestamped and append-only, so the record of who bid what, and when, is beyond dispute.

How does the money move?

Through a licensed escrow partner — never our accounts. The operator funds escrow after signing; the property delivers and uploads activation proof; the operator confirms; escrow releases the payout minus the 5–7% success fee. A stalled deal is refundable, a disputed one goes to SMH resolution.